Be Noticed. Grow your customer base and make sure your company gets noticed online with a Web Presence Optimization (WPO) program from PriMedia. A combination of on-page and off-page strategies increases your visibility across the Internet and enhances your organic ranking. Your WPO program will include search engine optimization (SEO), search engine marketing (SEM), social media marketing, directory and reputation management and link building. With PriMedia’s Web Presence Optimization, your site receives ongoing management and content creation from our search and social exports, tailored to fit your company’s personality.