Be Noticed. Grow your customer base and make sure your company gets noticed online with a Web Presence Optimization (WPO) program from PriMedia. At PriMedia, we implement on-page and off-page strategies to increase your visibility across the Internet and enhance your organic ranking. WPO encompasses search engine optimization (SEO), search engine marketing (SEM), social media marketing, directory management and link building. With PriMedia’s WPO Strategy, your site will receive ongoing monthly management and content creation specifically tailored to fit your company’s needs.