Where you want to be. There's not enough time in the day for you to answer the calls from every media rep, and still manage your company. PriMedia takes those calls off your to-do list, and more. Our media buyers review the offers that come into your office as well as researching to find the outlets that reach your target customer, analyze and review the options that meet your goals, negotiate pricing, reserve placements, submit your materials, and track the spot. That leaves you time to handle all the business that will start coming your way.