Building a customer retention program that delivers.
In today's intensely competitive business environment, we know that customer retention is vital to your success as a propane dealer. The most desirable customers are the ones you already have, and it pays to invest in them. A well-planned retention program builds loyalty and gives customers meaningful incentives that they won't want to squander.
PriMedia knows the propane industry from the inside, and we understand the dynamics of customer retention. We help each of our clients develop and implement meaningful programs and incentives that capture customers' attention and inspire their loyalty, shared at exactly the right time. Through email, text, web promotion, and the like, we’ll help you communicate the panic-preventing benefits of an auto delivery program this winter season — encouraging the big switch.
52% of U.S. propane companies report that the leading cause of customer loss is due to a competitor with lower prices
(Gray, Gray & Gray, 2024 National Energy Industry Survey).We recognize the important role that communicating value-added benefits plays in customer retention. Whether your auto delivery program or budget and price protection plans, we know how — and when — to showcase these initiatives to your customers, with the best payoff.
