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E-Newsletters: Driving
Connections and Conversions

With the growth of social media in recent years, many have been left wondering whether email marketing will become obsolete.

Despite the undeniable value of social media marketing, email has many—arguably more—valuable benefits for energy marketers that prove it to be an indispensable tool for reaching and retaining your customers in 2025.

With a reported 97% of Americans checking their inbox at least once daily, and 56% checking it at least 3 times each day, email marketing is an incredibly powerful tool for getting company news, seasonal tips and reminders, service highlights, and new offerings in front of current and prospective customers — and the stats show that it’s here to stay.

Under the umbrella of email marketing lies one powerful and highly cost-effective tool for connecting with your customers and building loyalty on a regular basis: e-newsletters.

What Is an E-Newsletter?

E-newsletters are regularly scheduled email communication to your audience, whether on a daily, weekly, or monthly basis. Through them, you’re able to share relevant information about your energy business at scale.

With peak winter here, now is a great time to emphasize automatic delivery programs, your service department’s top-notch capabilities, and winter energy efficiency initiatives. Through an e-newsletter, you can communicate all of the above in one tailored and cost-effective email — all while building rapport with your audience during this cold snap and beyond.

Reach Your Audience with Confidence

Unlike the unpredictable algorithms of social media and the guessing game of whether your post will actually make it on your audience’s feed, e-newsletters allow you to send a message directly to each of your customers with confidence that it will reach their inbox. That puts you in the driver’s seat, not an algorithm. Not only that, but e-newsletters prove to be the top platform for engagement, earning an average engagement rate of 3.25% compared to Facebook’s much lower average of 0.07%.

Fuel Your Business Growth: E-Newsletters for the Energy Marketer

  • Maximize Your ROI
    Email marketing is a highly cost-effective tool for communicating with your customers and prospects at scale, earning an impressive return on investment (ROI) for a variety of energy businesses, small and large.
  • Protect Your Investment
    Through a regular, meaningful e-newsletter that thoughtfully balances useful and relevant insights with service, product, or seasonal promotions, you’re able to position yourself as a valuable source of information — boosting customer retention by strengthening the relationships you have with current customers while simultaneously building those with prospects.
  • Deliver Impact
    Through e-newsletters, from the type of content shared to the inclusion of your recipients’ first name in an email subject line, you’re able to send highly tailored and personalized messaging to specific segments of your audience. That means sending maintenance reminders to those on a specific service plan or delivering separate emails to residential and commercial customers for higher relevance and impact.
  • Amplify Lead Generation
    Most importantly, e-newsletters offer an incredibly powerful tool for identifying new leads, with the opportunity for a specific and persuasive call to action (CTA) to be included directly in your email. Whether an inquiry on a system upgrade, a request for maintenance, or a larger system replacement or installation project, when done correctly, e-newsletters can be one of your top lead sources that drive long-term relationships.

Through a strong understanding of the needs, wants, and interests of your target audience, e-newsletters can become an extremely rewarding investment within your energy business’s retention and lead generation efforts in 2025 — helping you earn credibility, trust, and new customers.

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Looking to Explore E-Newsletters for Your Energy Business in 2025?

Strengthen loyalty and grow your customer base with the help of PriMedia’s very own email subscription service and team of energy-expert copywriters, ready to help you tell your story.

Reach out for a FREE no-obligation discovery call to learn how we can work together to build an email marketing strategy made to fit your unique business needs.

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