In the world of PPC (Pay-Per-Click) advertising, earning the highly coveted spot of “Position 0,” or the topmost search result, means garnering more eyes—and more valuable clicks—on your business’s website.
While rising through the ranks of Google’s Search Engine Results Page (SERP) through organic means is vital to long-term growth in local online visibility, sometimes certain marketing initiatives, like promoting your automatic delivery program during this recent cold snap, call for quicker and more immediate results.
With the use of a strategic PPC advertising campaign, you can achieve just that.
What Is PPC Advertising?
PPC is a form of paid digital advertising where you’re only charged each time someone clicks on your ad and visits your website.
A PPC campaign targets important keywords, allowing energy marketers to automatically bid a predetermined amount to secure a sponsored position at the top of the Search Engine Results Page (SERP) each time a prospect searches for that specific word or phrase. Examples include:
- “Propane delivery near me”
- “Same-day heating repair”
- “Heating oil companies [insert your city]”
PPC is incredibly cost-effective because you aren’t charged unless someone actively clicks on your ad, so you don’t end up paying for unengaged traffic.
Not only that, but those targeted keywords in PPC advertising typically have a very high search intent, meaning the customer making that search is likely ready to make a purchase, rather than just browse. Earning one of the top-ranking spots with an extremely relevant Call-to-Action (CTA) means more visitors, more sales, and more success for your energy business.
In fact, PPC traffic can generate twice as many sales from your website as organic (non-paid) traffic.
