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Expert Web Design
for the Energy Marketer

Did you know that 75% of customers believe your website’s credibility is based on its design alone?

Your website is a first impression. In just a few short seconds, it tells customers whether you’re organized, professional, and credible — or exactly the opposite.

After all, a website is often the first example of your business’s customer service: a difficult-to-navigate, low-effort website doesn’t accurately represent an energy company that you can depend on.

What Is Web Design?

Not to be confused with web development, which refers to the technical, back-end organization of a website, web design refers to a website’s visual and interactive experience for users. It’s in the navigation, graphic design and color scheme, typography, layout, hierarchy, and overall appearance of a website.

Why Does Web Design Matter?

One of, if not the most significant reason good web design matters as an energy marketer is the initial impression it offers your customers.

A key part of that initial impression is how well your website functions on a customer's device.

With over 60% of internet traffic coming from mobile devices, responsive, mobile-first web design is extremely important. Adapted to ensure a website properly adjusts and “responds” to a wide variety of devices—desktop and mobile alike—responsive design ensures proper performance of your website for all visitors.

That level of mobile responsiveness, in addition to your site’s visual impression, ease of navigation, readability, and on-page elements including headers and copy also directly impacts its local Search Engine Optimization (SEO) — a crucial factor in ensuring that your energy business is found by customers and prospects within your service area. And, in the age of highly-tailored AI-enabled search, demonstrating that your page is of value can be the difference between a user skipping past your site or it being the most relevant search result for their home or business’s energy needs.

If a customer lands on your website, isn’t impressed with its design, and immediately bounces back to the Search Engine Results Page (SERP) to look at competitors, that sends a signal to Google and other AI-powered search engines that your page isn’t valuable — reducing your rankings, and therefore local visibility.

Make the Right Impression with Expert Oilheat, Propane, or HVAC Web Design

To ensure your energy business earns the impression it deserves, prioritizing a positive user experience through effective web design is key. When it comes to determining what type of web design will prove most successful for your unique business and service offerings, there are a few questions to consider:

  • Who Are My Customers?
    Do you fulfill wholesale or commercial jobs? Do you offer residential services? Or both? Determining who your website is for directly impacts the type of content and design your audience will most resonate with, and is therefore best suited for success.
  • What Makes My Energy Business Stand Out?
    What would make customers know that they’ve found their solution? Whether your family-oriented customer service or emphasis on energy efficiency and green solutions, knowing which unique offerings to highlight on your site ensures you stand out where it matters most.
  • How Can I Build Trust and Credibility?
    Do you have customer testimonials, Google reviews, or industry certifications to showcase? Would publishing an educational blog or seasonal tips help to engage visitors? Given the high-value and ongoing nature of energy services, establishing rapport with your audience demonstrates that they’re receiving the best service and value — encouraging long-term, satisfied customer relationships.
  • What are My Competitors Doing?
    Finally, to stand out in the dynamic and competitive energy industry and demonstrate your unique value proposition to customers, ensuring that your website’s design and content keep up with the competition is crucial. If a customer has clicked on your site, they’re already looking for a reason to choose you over the competition — don’t let an outdated website stand in the way of that.

Lead with a website that impresses and converts.

At PriMedia, we’re a digital-focused agency with a deep understanding of website design and optimization. Whether you’re looking to update an existing site or build one from scratch, we’ve got a team of skilled web developers, graphic designers, and energy-expert copywriters ready to help.

Reach out for a FREE no-obligation discovery call to learn how we can work together to create a website made for your audience. A member from our team will be in touch within two business hours.

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