Working Toward a Net-Zero Carbon Future? You’re a Net-Zero Hero™!

PriMedia’s clients are paving the way to a net-zero carbon future, delivering fuels and services that reduce emissions now and will be “net-zero” by 2050.

These environmental heroes needed a cost-effective, scalable platform to introduce the net-zero concept to their customers, their communities and their elected representatives. PriMedia’s Net-Zero Hero™ marketing services and platform to the rescue!

Who is a Net-Zero Hero™? The energy retailer providing fuels that immediately reduce carbon emissions. The equipment manufacturer and service provider offering high-efficiency equipment to reduce the consumer’s fuel needs. Any business working toward a greener, healthier, safer tomorrow. You, your neighbors and the people you pass at the market, doing everything in their power to reduce their carbon footprint.

Net-Zero Hero™ is a multi-faceted, full spectrum, scalable campaign that speaks for and to every Net-Zero Hero™.  Our services under the Net-Zero Hero™ banner encompass digital marketing, social media, satellite and streaming services, games and apps, traditional media, staff training and more. Campaigns can be scaled to the needs of a single business, or expanded to reach the millions of consumers in the New York City Metro Area.

New York was the proving ground for Net-Zero Hero™, because if you can make it there …

After 18 months, Net-Zero Hero™ messaging was delivered more than 110 million times. There were Net-Zero Heroes on the buses traveling throughout the Five Boroughs, Nassau and Suffolk Counties; on railroad and subway stations, including Barclay’s Center, Yankee Stadium and Penn Station; on the phones, games and apps in consumers hands;  in social media feeds and inboxes; and on their local radio stations.