Our Big, Brash Multi‑Channel, Multi‑Target Marketing Campaign

When United Metro Energy purchased the terminals and assets of a large Long Island fuel services company, the business needed new branding and a big, brash marketing presence to introduce its expanded operations to commercial, real estate and residential customers. PriMedia was ready to give them an updated image and develop the targeted messaging required for each audience.

 

The new branding mixed elements from both companies with an updated tag line and mission statement, and was spread through corporate collateral including stationery, truck decals and wraps, calendars, memo pads, buttons, and more. 

Once the new image was developed, the company’s website needed a complete overhaul. Our web development team created an optimized, mobile site that was easier to navigate and clearly identified the audience segments.

Our client served customers from New York City to the tip of Long Island. It had facilities in Brooklyn and Suffolk County, and was able to provide fuel and heating and mechanical maintenance to individual homeowners, large scale commercial facilities, multi-family apartment buildings and virtually any other property. We developed a coordinated ad campaign and strategic marketing plan that delivered unique messages to multiple targets, while keeping the core branding consistent.

Tasked with “big” marketing meant a trade show presence that soared – literally. These banners scaled the heights of the Javits Center, and were echoed at the company’s booth inside. 

 

Graphic design was not always on such a huge scale. This company needed sales, marketing and communications collateral at multiple levels. Pocket folders, sell sheets and service cards were all developed to complement the company brand, but each element focused on specific targets. Used individually or as a set, they packed a punch. Business cards, stationery and gift items were all updated to the new branding and design standards.