With the growth of social media in recent years, many have been left wondering whether email marketing is still effective.
Despite the undeniable value of social media marketing among other growing digital channels, email has many valuable benefits that prove it to be an indispensable tool within your digital marketing strategy.
With a reported 97% of Americans checking their inbox at least once daily, and 56% checking it at least 3 times each day, email marketing is an incredibly visible channel that gets company news, updates, and promotions in front of current and prospective customers — and the stats show that it’s here to stay.
Under the umbrella of email marketing lies one powerful and highly cost-effective tool for connecting with your customers and building loyalty on a regular basis: E-newsletters.
What Is an E-Newsletter?
An e-newsletter, or an email marketing newsletter, is a regularly scheduled email communication sent to your audience, whether on a daily, weekly, or monthly basis, that provides a comprehensive update to your customers and prospects regarding your business and its current offerings. With the right e-newsletter strategy, you’re able to share timely, relevant information about your business at scale in a digestible and engaging format.
Do you have a new promotion coming up? A new blog post you want to highlight? Or are you looking to collect feedback from your customers? Through an e-newsletter, you can communicate all of the above in one tailored and cost-effective email — all while building rapport with your audience.
Reach Your Audience with Confidence
So, what makes e-newsletters so important if you’re already heavily involved in other digital channels, including social media and search engine marketing (SEM)? The answer is simple: E-newsletters can be highly targeted and personalized with full reporting on a wide range of key campaigns metrics. Establishing meaningful relationships with your most qualified leads: Your existing audience. More than that, e-newsletters allow you to send a message directly to each of your customers with confidence that it will reach their inbox. That puts you in the driver’s seat, not a social media or search engine algorithm.
Benefits of E-Newsletters:
- Maximize Your ROI
Email marketing is a highly cost-effective tool for communicating with your target audience at scale, earning an impressive return on investment (ROI) for a variety of businesses, small and large.
- Deliver Impact
Through e-newsletters, from the type of content shared to the inclusion of your recipients’ first name in an email subject line, you’re able to send highly tailored and personalized messaging to specific segments of your audience that better resonate — earning higher conversions
- Foster Loyalty
Through a regular, meaningful e-newsletter that shares useful and relevant information, you’re able to strengthen the relationships you have with current customers while simultaneously building those with prospects. Here, you become a valuable source of information for your audience.
- Inspire Sales
Most importantly, e-newsletters offer an incredibly powerful tool for earning sales, with the opportunity for a specific and persuasive call to action (CTA) to be included directly in your email. Whether to drive traffic to your website, encourage customers to give you a call, or including a direct link to allow them to purchase a product then and there, when done correctly, e-newsletters can become one of your top lead generation tools.
Through a strong understanding of the needs, wants, and interests of your target audience, e-newsletters can become an extremely rewarding investment in your business’s marketing and sales efforts — helping you earn credibility, trust, and conversions.
