In the world of Search Engine Optimization (SEO), earning the highly coveted spot of “Position 0,” or the topmost search result, means garnering more eyes—and more valuable clicks—on your brand’s website.
While rising through the ranks of Google’s Search Engine Results Page (SERP) through organic means is vital to long-term growth in online visibility, sometimes certain marketing initiatives, like a seasonal promotion, call for quicker and more immediate results.
With the help of a strategic PPC advertising campaign, you can achieve just that.
What Is PPC Advertising?
PPC, or Pay-Per-Click, is a form of paid digital advertising where you’re only charged each time someone clicks on your ad and visits your website.
A PPC campaign targets important keywords, allowing advertisers to automatically bid a predetermined amount to secure a sponsored position at the top of the Search Engine Results Page (SERP) each time a user searches for that specific term.
PPC is incredibly cost-effective because you aren’t charged unless someone actively clicks on your ad, so you don’t end up paying for unengaged traffic.
Not only that, but targeted keywords in PPC advertising typically have a very high search intent — think “financial consulting near me” or “New York real estate agents.” Anyone searching for those phrases is likely far enough along the sales funnel to take near-immediate action, rather than just browse. Earning one of the top-ranking spots with an extremely relevant Call-to-Action (CTA) means more visitors, more sales, and more success.
In fact, PPC traffic can generate twice as many leads from your website as organic (non-paid) traffic.
Be Found by Your Target Audience with PPC:
- It's Immediate
Unlike traditional Search Engine Optimization (SEO) strategies, PPC’s results are immediate — earning you top-ranking positions and increased website traffic as soon as your campaign is launched. SEO is like a marathon, while PPC is a sprint to the finish line.
- It's Scalable
Since your PPC budget is entirely in your hands, it can be as far-reaching or narrow as you’d like. With the opportunity for geographic and demographic targeting, by ZIP code or age-range for instance, your PPC campaign can target exactly the right audience — making it incredibly accurate and flexible for different goals.
- It's Measurable
Finally, PPC is a highly measurable form of advertising, offering real-time tracking and analytics. From click-through rate to number of impressions, PPC allows you to analyze your campaign’s success and pivot when needed in an instant.
Visit our PPC page to learn more and reach out for a FREE no-obligation discovery call to learn how PriMedia can put PPC advertising to work for your business.
