From emails to social media and web content, you’ve got valuable information to share with your audience, and you want them to engage with it.
In today’s day and age, consumers are prioritizing convenience more than ever. So, what’s one of the most convenient forms of communication? Text messaging.
Less pressure than a phone call, more visibility than an email, and greater personalization than a social media post, it’s no wonder text marketing receives an astounding 98% open rate.
Not only that, but 90% of texts are opened and read within just three minutes of delivery.
Now, let’s explore how you can put those stats to work for your business.
What Is Text Marketing?
Text marketing (also known as SMS marketing) is a form of mobile marketing whereby businesses communicate with their audience on an opt-in basis through text messaging.
As a permission-based form of communication, text marketing means those who receive your messages have already demonstrated interest in your business — leading to higher perceived value, and therefore higher conversion rates.
Due to its extremely high open rate, deliverability, opportunity for personalization, and increased cost-efficiency, text marketing is an exceedingly valuable form of communication with your audience that, with the help of Cloud-based text messaging software, can be easily integrated with your existing CRM (subject to its capabilities) to simplify and enhance your unique business operations.
Despite its lead-generating potential, however, text marketing is still a largely untapped market, with only 40% of U.S. businesses using it. So, leveraging text marketing for your business in 2025 means less saturation and more visibility for your brand.
Text Marketing Can Be:
- Promotional
From a message about a new service offering to an automatic, triggered follow-up to a customer engaging with your website, text marketing can be an extremely effective tool for promoting awareness and encouraging lead generation for your business.
- Transactional
Whether you’re an e-commerce business or delivery service provider looking to share order confirmations, shipping updates, and delivery status notifications, or even a healthcare provider or financial institution interested in communicating appointment reminders and online scheduling opportunities, transactional text marketing can streamline your business and increase customer satisfaction.
- Conversational
Like an online chatbot for your website, text marketing can simplify customer service for your business, allowing customers to reach out via two-way text communication for support.
Whether promotional, transactional, conversational, or all of the above, reach out to learn how PriMedia can help you reach your audience when and where it matters most with the help of a data-driven text marketing strategy.
