Imagine you were a fitness clothing retailer who needed to target customers located within a 10-mile radius of your store, who frequent your local gym, are between 18-35 years of age, maintain an athletic lifestyle, and have been previously browsing similar products online. Now, imagine you could do just that, all for a lower cost than any other form of advertising. Spoiler alert: You can.

What Is Programmatic Advertising?

Programmatic advertising automates the process of delivering relevant and impactful digital ads to your customers and prospects — and it does so at the lowest cost possible.

Through the use of automated Artificial Intelligence (AI) technology, programmatic advertising performs real-time bidding to place your digital ads in a matter of milliseconds, eliminating the often time-consuming and costly process of traditional ad buying. By analyzing user signals and data, programmatic advertising takes the guessing game out of ad placement through its algorithmic approach to strategically placing digital ads in the most optimized locations for clicks and conversions.

Why Programmatic?

Programmatic advertising provides the opportunity for more accurate targeting, meaning your ads are shown to the right audience, at the right time, and in the right format — helping them better resonate and encourage action. By targeting your customers based on location, browsing history, demographics, and thousands of other audience filters, you can reach a significantly more tailored audience than traditional advertising often allows, and you can do so at a fraction of the cost.

Programmatic ads can be used to reach your audience across:

Social Media
Mobile Apps
Streaming Platforms
Search Engines
Desktop and Mobile Websites
& More

Now, let’s go back to that scenario of a fitness clothing retailer: While you may be thinking that level of precision would come at a high cost, the truth is, programmatic advertising is one of the most affordable and efficient forms of advertising since it eliminates the need for manual media buying and negotiation — allowing you to reach a highly specific audience of 1,000+ individuals for less than the cost of your morning latte.

Programmatic advertising is like the stock exchange of digital marketing, but with one key advantage: You get to set the bid price.