From Instagram to YouTube and broadcast to print, there are numerous channels for a business to communicate with its audience. Determining which of those are most appropriate and effective for your unique business is key. At PriMedia, our thorough media analysis and social listening reveal key communication channels, monitor the competition, and uncover the most effective combination of digital and traditional outlets to reach your audience with precision.

Media Planning & Buying

Make Your Ad Dollars Go Further
Data-driven media planning and buying ensures your ads gain maximum exposure and results. At PriMedia, we can work with you to develop the strategic media plan that gets your company noticed in the right places and by the right people.

Ranging from widespread social media and search engine advertising to a weekly spot in your local magazine, our expert media team creates and submits your materials, negotiates pricing, reserves your placements, determines the best frequency and timing, and measures the results.