With TextPoint™, PriMedia’s on-demand text messaging and mobile marketing software, you can use text messaging to promote new products, offer personalized specials, strengthen client relations, and streamline customer communication. Whether for promotional, transactional, or conversational purposes (or all of the above), incorporating text messaging into your business’s communications doesn’t have to be difficult. TextPoint™ seamlessly integrates with your customer data, offering scalable solutions to match your unique business model.
TextPoint™ Features
- Instantly reach and engage your customers
- Custom mobile keywords and short codes
- Auto responders
- Mobile coupons and special promotions
- Multimedia messaging
- Appointment reminders
- Emergency announcements
- Automated reminders
- Birthday greetings
- Thank you/anniversary acknowledgments
TextPoint™ Delivers
TextPoint™ connects your business to your customers’ mobile phones through an easy-to-use portal, putting your most important messaging directly in their hands. Accessible in-house from your computer, laptop, or cell phone—or managed from PriMedia’s communications hub—TextPoint™ streamlines your text communications, tailored to your unique needs.
- Increase opt-in and open/read rates
- Repeat messaging without spamming
- Increase response rates, brand awareness, and ROI
Your Messaging, Your Way
Using TextPoint™, you can reach and engage your audience in two ways:
- Mass Communication for Mass Response
TextPoint™’s portal gives you complete control. Whether a mass message to your entire audience, or segmented messaging intended for specific groups, send one-time immediate or scheduled messages that reach and resonate.- Send mass text messages to your audience whenever you need
- Open your TextPoint™ portal
- Enter your message
- Choose your communications channel
- Choose your audience
- Hit Send!
- Segment your contact list for tailored messaging
- Leverage pre-scheduled text blast messaging so you can always stay in touch
- Holiday announcements
- Seasonal reminders
- Annual sales/promotions
- & More
- Track opens
- Announce promotions and sales
- Send emergency alerts:
- Storms
- Power outages
- Local news
- & More
- Send mass text messages to your audience whenever you need
- TextPoint™ Integrates with Your Customer Data for Personalized, Automated Communication
Setup includes the development of automatic personalized alerts tied to your customer accounts, so communications are even more valuable.- Send individual customer alerts for:
- Special promotions
- Past-due reminders
- Appointment confirmation and reminders
- Personalized offers
- & More
- Customers can text for two-way communication:
- Text payments
- Balance inquiries
- Customer support/ questions
- Real-time data integration
- Send individual customer alerts for:
TextPoint™ Offers Scalable Usage Programs
TextPoint™ management and usage fees scale to your unique services in addition to the number of texts sent each month.
Reach Even More Customers
With TextPoint™, reach even more customers by using multiple platforms:
- Text messaging
- Social media
- Voice messaging
- Email marketing
- Chat/instant messaging
TextPoint™ Is Mobile Ready
The TextPoint™ platform is fully device responsive, scaling automatically for smartphones, mobile devices, tablets, laptops, desktops, and large-screen monitors.
- All features and functionality are available on the go
- Responsive design means no more “pinch and zoom”
FAQs
Q: Why should I use text marketing?
A: Text marketing, also known as SMS marketing, offers an incredibly cost-effective medium for timely, visible communication with your audience. With the opportunity to leverage direct, personalized messaging, text marketing proves highly effective — yielding an average 98% open rate.
Using TextPoint™, you’re able to access its scalable admin dashboard to schedule or send immediate one-time mass or targeted messages, or set up automatic correspondences, including appointment reminders, holiday/seasonal messages, special promotions, emergency announcements, and more.
Q: Will TextPoint™ work with my enterprise software?
A: Simple data export is all that’s needed to integrate your enterprise software with TextPoint™.
Q: How will I transmit my data to TextPoint™?
A: Data is sent by secure FTP, offering a high level of security.
Q: How do I gain permission to communicate with my customers via TextPoint™?
A: TextPoint™ is a fully TCPA-compliant opt-in text marketing system. Your customers can easily enroll to begin receiving text messaging from your business, with clear opportunity to opt-out at any point.
Q: Can I schedule messages in advance in TextPoint™?
A: Yes. TextPoint™ allows admins to send both immediate and pre-scheduled messages. The TextPoint™ portal is also accessible 24/7, so you’re able to send or schedule messages anytime.
Q: Does TextPoint™ support two-way communication?
A: Yes. Using TextPoint™, your customers are able to text back for two-way communication, whether to make account or billing inquiries, request customer support, confirm appointments, and more.