Insights | PriMedia

Insights:

Stay ahead of the curve with actionable tips to navigate today’s dynamic marketing and business landscape.

Utilizing Data to Enhance Marketing Campaigns

Your customer and sales data can help your business run smarter, not harder...

Bringing Order to Chaos

Energy Marketers: You need a plan, a message, and a communications strategy...

Funneling Prospects into the Sales Pipeline

Is it a sales funnel or a sales pipeline? While both ideas relate to the journey of each customer to get to contract and beyond,...

Lucky 13: Why Your Website Needs a Self-Service Portal

Over the years, many clients have questioned the need for an integrated customer self-service portal. They believe that their cu...

The ABCs of Lead Tracking for Better Customer Relationships

Congratulations! You’ve gotten a new business lead. Maybe it is from a  new homeowner responding to your “welcome to the neighbo...

On Personas, Profiles and Personalities

There is a lot of talk in marketing circles these days about buyer personas and customer personalities, and creating customer pr...

Driving Potential Employees to Your Doorstep

Good help isn’t hard to find. You just need to know where to look....

Beyond the Gateway

Getting the most of your online payment system ...