Blog

Platform Pitfalls

The Iowa Caucus results were, in every sense of the word, a disaster. But why would we be discussing them in this forum, and what do they have to do with the Long Island marketing? While we offer no opinion on the Caucus process or the candidates, we do have some things to say about technology gone bad.
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Gilding the Lily: Adding Diversified Services

Diversifying services can support a business and increase its customer base, but if the new services aren't marketed properly, no one will know about them.
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The New Newsletter: A Traditional Tool for an Evolving Market

Newsletters – both print and digital – have recently seen an upswing in popularity. While some marketers have foregone this traditional marketing tool in lieu of digital advertising and social media, we have seen the most successful companies combine new and old communications to provide the best of both worlds for their customers.
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Attract New Business in Six Steps

Here are six marketing essentials that can help stimulate new business. Some are particularly valuable when you are expanding or refocusing your operations. Others should be part of your action plan every year. 1. Take Inventory. Every great marketing strategy begins with analysis and planning. Identify your strengths and weaknesses as well as the…
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Moving Mobile and Going the Extra Mile

You built your business on family values and neighborhood service, and understand the importance of going the extra mile. Whether your customer base is made up of consumers or business managers, millennials or senior citizens, price shoppers, early adapters or any other demographic group, a robust mobile presence lets them know you go the extra…
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PriMedia Launches thebuzz.energy Industry-Wide Planning Calendar

(Garden City, January 2019) PriMedia is proud to announce the launch of thebuzz.energy, a free, interactive, cloud-based calendar that lists virtually all energy industry events to make organizing easier, reduce scheduling conflicts, and increase event attendance.
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The Wheels on the Bus Promote Our Clients

In October 2018 we kicked off a consumer awareness and educational campaign, BioheatNYC, for Bioheat® Fuel and the dealers working in New York City. Through this campaign, we promote the fuel’s clean, green, and reliable nature, and the dealers’ ability to save homeowners money on their home heating bills. One aspect of this campaign was taking to…
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PriMedia Celebrates Its 25th Anniversary

(August 2018, Garden City, NY) PriMedia, a leader in marketing and communications services for the home comfort industry, is proudly celebrating its silver anniversary.
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