Lucky 13: Why Your Website Needs a Self-Service Portal
Over the years, many clients have questioned the need for an integrated customer self-service portal. They believe that their…
The ABCs of Lead Tracking for Better Customer Relationships
Congratulations! You’ve gotten a new business lead. Maybe it is from a new homeowner responding to your “welcome to the…
On Personas, Profiles and Personalities
There is a lot of talk in marketing circles these days about buyer personas and customer personalities, and creating customer…
Driving Potential Employees to Your Doorstep
Your next star employees may not even be looking to change jobs. That doesn’t mean they won’t join your team once they know…
Beyond the Gateway
There is a world of opportunity waiting for you on the other side of your payment gateway, where data entry and clerical chores…
Known Knowns and Unknown Unknowns
Many readers will recall Donald Rumsfeld’s comments in 2002, “There are known knowns. There are things we know we know. We also…
