Blog

Moving Mobile and Going the Extra Mile

You built your business on family values and neighborhood service, and understand the importance of going the extra mile. Whether your customer base is made up of consumers or business managers, millennials or senior citizens, price shoppers, early adapters or any other demographic group, a robust mobile presence lets them know you go the extra…
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PriMedia Launches thebuzz.energy Industry-Wide Planning Calendar

(Garden City, January 2019) PriMedia is proud to announce the launch of thebuzz.energy, a free, interactive, cloud-based calendar that lists virtually all energy industry events to make organizing easier, reduce scheduling conflicts, and increase event attendance.
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The Wheels on the Bus Promote Our Clients

In October 2018 we kicked off a consumer awareness and educational campaign, BioheatNYC, for Bioheat® Fuel and the dealers working in New York City. Through this campaign, we promote the fuel’s clean, green, and reliable nature, and the dealers’ ability to save homeowners money on their home heating bills. One aspect of this campaign was taking to…
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PriMedia Celebrates Its 25th Anniversary

(August 2018, Garden City, NY) PriMedia, a leader in marketing and communications services for the home comfort industry, is proudly celebrating its silver anniversary.
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If We Missed You at the HIA-LI Business Trade Show & Conference…

Every year we look forward to Long Island’s largest B2B trade show, the HIA-LI Trade Show & Conference. The 30th annual edition exceeded our expectations. It was a pleasure meeting with fellow Long Island businesses and forming valuable connections. Thank you for stopping by, and we look forward to keeping the conversation going and helping one…
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Are Your Customer Relationships "Complicated"?

Over the last few weeks we’ve seen several reports on the importance of nurturing your customer relationships.
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Get Personal with Your Customer Marketing

The term “personalized marketing” gets thrown around a lot these days, and there are many ways for an energy marketer to implement this smart business tactic. It comes down to utilizing the customer data you have – and already use. In its early days, personalized marketing was limited to variable print direct mail letters, with a “Dear Sally,” in…
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Should You Ride the Google Local Services Carousel?

The new “Google Local Services” (formerly “Google Home Services”) advertising program is the search behemoth’s answer to Angie’s List and Home Advisor, and is now available for companies servicing Boston, Philadelphia and New York City. These ads display listings for “Google Guaranteed” HVAC, plumbing, electrical and other home repair contractors…
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