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Do you want to know what's going on in the marketing world, and what it means to your bottom line? Check back often to learn new ways to enhance your advertising efforts and bolster your communications strategies.

Known Knowns and Unknown Unknowns

Many readers will recall Donald Rumsfeld’s comments in 2002, “There are known knowns. There are things we know we know. We also…

Data, Data Everywhere

You may think of your business as a home service provider, brick-and-mortar retailer, B2C wholesaler, manufacturer, a transport…

Chatbots are still … bots!

Chatbots are the new “big thing,” but are they the right thing for your company’s marketing? When considering utilizing…

Seasonal Marketing for Year-Round Growth

Historically, the spring and summer were the “off season” for many industries, including pop-up holiday stores, home heating…

Office Upgrades to Boost Company Efficiency

Chances are, the car you drive gets more miles per gallon than the one you had 20 years ago. Company fleet vehicles are going…

Making a Lasting Impression

How do you quantify the value of a 30-year relationship with a customer? What is the cost of a bad review? Your company’s…

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