Blog

PriMedia Celebrates Its 25th Anniversary

(August 2018, Garden City, NY) PriMedia, a leader in marketing and communications services for the home comfort industry, is proudly celebrating its silver anniversary.
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If We Missed You at the HIA-LI Business Trade Show & Conference…

Every year we look forward to Long Island’s largest B2B trade show, the HIA-LI Trade Show & Conference. The 30th annual edition exceeded our expectations. It was a pleasure meeting with fellow Long Island businesses and forming valuable connections. Thank you for stopping by, and we look forward to keeping the conversation going and helping one…
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Are Your Customer Relationships "Complicated"?

Over the last few weeks we’ve seen several reports on the importance of nurturing your customer relationships.
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Get Personal with Your Customer Marketing

The term “personalized marketing” gets thrown around a lot these days, and there are many ways for an energy marketer to implement this smart business tactic. It comes down to utilizing the customer data you have – and already use. In its early days, personalized marketing was limited to variable print direct mail letters, with a “Dear Sally,” in…
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Should You Ride the Google Local Services Carousel?

The new “Google Local Services” (formerly “Google Home Services”) advertising program is the search behemoth’s answer to Angie’s List and Home Advisor, and is now available for companies servicing Boston, Philadelphia and New York City. These ads display listings for “Google Guaranteed” HVAC, plumbing, electrical and other home repair contractors…
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The New Newsletter: A Traditional Tool for an Evolving Market

Newsletters – both print and digital – have recently seen an upswing in popularity. While some energy marketers have foregone this traditional marketing tool in lieu of digital advertising and social media, we have seen the most successful companies combine new and old communications to provide the best of both worlds for their customers.
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2018 Marketing Terms and Trends and What They Mean to the Energy Marketer

In December and January, while you were busy keeping customers warm, many “experts” put out lists on the marketing strategies businesses should focus on in 2018. But what works for a retail store doesn’t necessarily work for a fuel retailer, and you can’t sell a heating system the same way you’d sell a bottle of soda. Let’s look at how they relate…
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Optimizing Your Website for Voice Search

It was science fiction when Kirk and Spock gave voice commands to the Computer. Now everyone is giving commands to smartphones and digital assistants. Experts predict that by 2020, 50 percent of all searches will be conducted by voice. It’s not hard to see why we got here: Google’s voice recognition technology is now 95 percent accurate; humans…
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