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Do you want to know what's going on in the marketing world, and what it means to your bottom line? Check back often to learn new ways to enhance your advertising efforts and bolster your communications strategies.

Building for Customer Service Success

Customer service has always been the foundation of a strong business. Good customer service means positive online reviews, long…

Gilding the Lily: Adding Diversified Services

Odds are, no matter what industry you are in, you offer your clients a range of diversified services. Accountants offer general…

Get Personal with Your Customer Marketing

The term “personalized marketing” gets thrown around a lot these days, and there are many ways for an energy marketer to…

The New Newsletter: A Traditional Tool for an Evolving Market

Newsletters – both print and digital – have recently seen an upswing in popularity. While some companies have foregone this…

Attract New Business in Six Steps

Here are six marketing essentials that can help stimulate new business. Some are particularly valuable when you are expanding or…

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