Blog

The New Newsletter: A Traditional Tool for an Evolving Market

Newsletters – both print and digital – have recently seen an upswing in popularity. While some energy marketers have foregone this traditional marketing tool in lieu of digital advertising and social media, we have seen the most successful companies combine new and old communications to provide the best of both worlds for their customers.
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2018 Marketing Terms and Trends and What They Mean to the Energy Marketer

In December and January, while you were busy keeping customers warm, many “experts” put out lists on the marketing strategies businesses should focus on in 2018. But what works for a retail store doesn’t necessarily work for a fuel retailer, and you can’t sell a heating system the same way you’d sell a bottle of soda. Let’s look at how they relate…
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Optimizing Your Website for Voice Search

It was science fiction when Kirk and Spock gave voice commands to the Computer. Now everyone is giving commands to smartphones and digital assistants. Experts predict that by 2020, 50 percent of all searches will be conducted by voice. It’s not hard to see why we got here: Google’s voice recognition technology is now 95 percent accurate; humans…
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The Show Must Go On!

Show season is just around the corner. Whether you take a spot at a local home show or set up at an industry expo, you want to display your company in its best light and attract as many visitors as possible. What you don’t want is a drab, old, dirty back booth wall, boring give-aways, and ancient sales materials sending the wrong message.
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Are you properly marketing your company after January's deep freeze?

2018 kicked off with record breaking cold, snow, and wind … and you probably have quite a few tales to tell! While many dealers skated through without a stumble, others found themselves slipping and falling behind. The early January snowstorms presented challenges and opportunities for smart marketers – but the time to strike is when the customers…
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What's New in Email Marketing

Many of our fuel marketers are using email marketing for more than staying in touch with their customers – they are turning email lists into sales lists, and picking up new accounts with targeted, effective digital communications. These companies know that email marketing is one of the fastest and most cost effective ways to get their message out.…
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PriMedia Gains Google Partner Certification

GARDEN CITY, NY – PriMedia Inc., a diversified agency specializing in e-marketing and custom software, recently joined Google Partners as a certified expert in core Google marketing programs. PriMedia has joined some of world’s most elite agencies by earning Google Partners certification in Google AdWords, AdWords Display, AdWords Mobile and…
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PriMedia Develops Software for FSA Calculator 2.0

GARDEN CITY, NY – PriMedia Inc., of Garden City, NY, recently served as software developer for the Fuel Savings Analysis Calculator 2.0 that was launched by the National Oilheat Research Alliance (NORA). PriMedia was part of an expert team assembled by NORA to build and disseminate the FSA Calculator 2.0. The calculator is a cloud-based app that…
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