Blog

Optimizing Your Website for Voice Search

It was science fiction when Kirk and Spock gave voice commands to the Computer. Now everyone is giving commands to smartphones and digital assistants. Experts predict that by 2020, 50 percent of all searches will be conducted by voice. It’s not hard to see why we got here: Google’s voice recognition technology is now 95 percent accurate; humans…
read more

The Show Must Go On!

Show season is just around the corner. Whether you take a spot at a local home show or set up at an industry expo, you want to display your company in its best light and attract as many visitors as possible. What you don’t want is a drab, old, dirty back booth wall, boring give-aways, and ancient sales materials sending the wrong message.
read more

Are you properly marketing your company after January's deep freeze?

2018 kicked off with record breaking cold, snow, and wind … and you probably have quite a few tales to tell! While many dealers skated through without a stumble, others found themselves slipping and falling behind. The early January snowstorms presented challenges and opportunities for smart marketers – but the time to strike is when the customers…
read more

What's New in Email Marketing

Many of our fuel marketers are using email marketing for more than staying in touch with their customers – they are turning email lists into sales lists, and picking up new accounts with targeted, effective digital communications. These companies know that email marketing is one of the fastest and most cost effective ways to get their message out.…
read more

PriMedia Gains Google Partner Certification

GARDEN CITY, NY – PriMedia Inc., a diversified agency specializing in e-marketing and custom software, recently joined Google Partners as a certified expert in core Google marketing programs. PriMedia has joined some of world’s most elite agencies by earning Google Partners certification in Google AdWords, AdWords Display, AdWords Mobile and…
read more

PriMedia Develops Software for FSA Calculator 2.0

GARDEN CITY, NY – PriMedia Inc., of Garden City, NY, recently served as software developer for the Fuel Savings Analysis Calculator 2.0 that was launched by the National Oilheat Research Alliance (NORA). PriMedia was part of an expert team assembled by NORA to build and disseminate the FSA Calculator 2.0. The calculator is a cloud-based app that…
read more

Attract New Business in Six Steps

Here are six marketing essentials that can help stimulate new business. Some are particularly valuable when you are expanding or refocusing your operations. Others should be part of your action plan every year. 1. Take Inventory. Every great marketing strategy begins with analysis and planning. Identify your strengths and weaknesses as well as the…
read more

Redefine Yourself to Your Customers

There is a lot of potential value in a great reputation. If your business has earned the respect of its customers or clients, you are sitting on a reservoir of goodwill that you can leverage for greater success. Sadly, that value can dissipate rapidly if you do not cultivate it with care.
read more
RSS Icon