Redefine Yourself to Your Customers

There is a lot of potential value in a great reputation. If your business has earned the respect of its customers or clients, you are sitting on a reservoir of goodwill that you can leverage for greater success. Sadly, that value can dissipate rapidly if you do not cultivate it with care.
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Love at First Sight

Make it easy for prospects to find you and size you up. The most successful companies are masters of creating great experiences for customers and clients, and they are particularly adept at inspiring a kind of "love at first sight."
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