(August 2018, Garden City, NY) PriMedia, a leader in marketing and communications services for the home comfort industry, is proudly celebrating its silver anniversary.
“In May 1993 I went from marketing my oil company to helping other dealers market their own, and I have enjoyed every minute of the last 25 years,” said company founder and president, Richard Rutigliano. “Things like digital marketing and mobile online ordering that were virtually science fiction back then are business necessities today, and we’ve been able to help our clients adapt to the new marketplace, just as previous generations adapted to the change from coal to oil.”
Over the years PriMedia has provided traditional marketing services for hundreds of clients, including state and regional trade associations, wholesalers, producers, local fuel retailers and multi-state distributors. PriMedia has worked closely with NORA, especially on OilheatAmerica.com, the FSA Calculator, and Upgrade & Save Rebates. The company has been the marketing partner for the American Energy Coalition from its inception, working with industry leaders to develop the organization’s branding, website, fund raising platform, marketing materials, social media presence, and radio and digital advertising campaigns for the Northeast and Mid-Atlantic regions.
“I am most proud of the relationships we’ve formed with our customers and within our company,” Rutigliano continued. “Many of our clients have been with us since the beginning, and our senior managers have all been with the company for 10 years or longer. Even our “new” team members have been part of the family for 5 years, on average.”
As the industry leader for digital software, PriMedia has created proprietary customizable applications that integrate with ADD Systems, Blue Cow, Destwin and other enterprise software. PriMedia’s Dealer Express, inVue, LeadPro, MailZoom, OnPoint, PossiBill, PricePoint, ServicePoint and TextPoint offer customers a complete, mobile-responsive account management portal. In addition, PriMedia develops, hosts and maintains hundreds of individual client websites; creates 150-200 unique newsletters with an aggregate distribution of millions of documents per year; and publishes Oil & Energy magazine for nearly 10,000 readers per month.
PriMedia has led the way for the energy industry, developing several advertising and communications “firsts” for the evolving marketplace, including:
- First industry association websites
- First dealer websites
- First device responsive portals
- First online, points-based loyalty programs
- First expanded loyalty programs
- First online price protection and service agreement contracts
- First digital platform for consumer rebates
- First industry-specific online lead tracking
- First industry-specific online new customer enrollment software
“We’re looking forward to the next 25 years,” Rutigliano concludes. “It’s been a great ride, and we’re ready for more.”