Do you want to know what's going on in the marketing world, and what it means to your bottom line? Check back often to learn new ways to enhance your advertising efforts and bolster your communications strategies.

The Show Must Go On!

Show season is just around the corner. Whether you take a spot at a local home show or set up at an industry expo, you want to…

Optimizing Your Website for Voice Search

It was science fiction when Kirk and Spock gave voice commands to the Computer. Now everyone is giving commands to smartphones…

2018 Marketing Terms and Trends and What They Mean to the Energy Marketer

In December and January, while you were busy keeping customers warm, many “experts” put out lists on the marketing strategies…

What's New in Email Marketing

Many of our fuel marketers are using email marketing for more than staying in touch with their customers – they are turning…

Are you properly marketing your company after January's deep freeze?

2018 kicked off with record breaking cold, snow, and wind … and you probably have quite a few tales to tell! While many dealers…

PriMedia Develops Software for FSA Calculator 2.0

PriMedia Inc., of Garden City, NY, served as software developer for the Fuel Savings Analysis Calculator 2.0 that was launched…

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