Love ‘em or hate ‘em, the Mets have been a big part of New York since 1969 (1962-1968 don’t count!), and the move to Citi Field on Opening Day 2009 is a big part the Mets history. Our client, Arpielle Equipment (later to become Hertz Equipment Rental), was a big part of the festivities.
Our work would be seen by 45,000 fans and millions of TV viewers each game day. What do you do on one of the biggest stages in the world? We highlighted our client – its products and services – and made a game for the game.