One Client - A Decade of Marketing and Advertising Services

Some clients come to you for a project or two every year or so. Some clients rely on you to manage their identity and communications and marketing year after year. And then there are the clients who bring you in, make you a partner in their business goals, and become part of the family. This is one of those clients.

In the more than ten years that we’ve worked with W.C. Esp, we have created their logo, developed and updated their website and custom online customer services applications, marketed new business divisions, produced print and radio advertising campaigns, formed and executed strategic marketing plans, designed and distributed a variety of direct mail materials, and so much more.

When they were looking to increase business, we outlined their goals, points of difference and target audience and came up with a concept through-line that was successfully used for several years across print, radio, and digital ad campaigns.

Whenever they needed to reach out to customers to announce new services or promotions, we produced the postcards, letters, brochures and newsletters to support their efforts. Knowing that new homeowners often changed their comfort services providers, targeted materials and promotions were developed to introduce the company as soon as the sale was made and over the months that followed.

As the company grew, it expanded and diversified its services, and PriMedia was at its side, integrating each new service with an impactful ad campaign and developing the collaterals to support the new division. In a turn that was music to everyone’s ears, the marketing strategy was so successful that demand led to service backlogs, and we were asked to pause those promotions so they could catch up!

We are proud of the marketing strategies and creative solutions produced for this client, but even prouder of the trust, respect and friendship developed over the past decade. Partnerships like this are why we do what we do.