Stay ahead of the curve with actionable tips to navigate today’s dynamic marketing and business landscape.
Over the years, many clients have questioned the need for an integrated customer self-service portal. They believe that their cu...
Congratulations! You’ve gotten a new business lead. Maybe it is from a new homeowner responding to your “welcome to the neighbo...
There is a lot of talk in marketing circles these days about buyer personas and customer personalities, and creating customer pr...
Good help isn’t hard to find. You just need to know where to look....
Preparing for the unexpected creates resilience Many readers will recall Donald Rumsfeld’s comments in 2002, “There are known knowns. There are things we know we know. We also know there are known unknowns. That is to say; we know there are some things we do not kn...
Managing, using and optimizing your company’s data You may think of your business as a home service provider, brick-and-mortar retailer, B2C wholesaler, manufacturer, a transport or storage facility, or something else entirely. When you boil it down, however, eve...
AI Marketing for Small Businesses Chatbots are the new “big thing,” but are they the right thing for your company’s marketing? When considering utilizing artificial intelligence (AI) powered chatbots for your next campaign, it is important to remember...
