Insights | PriMedia

Insights:

Stay ahead of the curve with actionable tips to navigate today’s dynamic marketing and business landscape.

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Getting Found on Google: Is PPC in Your Digital Marketing Toolbox?

September 11, 2025

In the world of Search Engine Optimization (SEO), earning the highly coveted spot of “Position 0,” or the topmost search result,...

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Unpacking Programmatic Advertising-Automation at Scale

August 13, 2025

Programmatic advertising automates the process of delivering relevant and impactful digital ads to your customers and prospects...

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Marketing Personalization Helps You Deliver Value-Here’s How to Get It Right

July 16, 2025

While 85% of businesses believe they deliver a personalized experience, only 60% of customers believe they actually receive one....

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Make Potential Employees Feel Welcome: Energy Industry Recruitment

June 25, 2025

We know that targeted digital campaigns work; however, they require more than an engaging ad. The website and online process nee...

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Utilizing Data to Enhance Marketing Campaigns

April 18, 2025

Your customer and sales data can help your business run smarter, not harder...

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Bringing Order to Chaos

March 13, 2025

Energy Marketers: You need a plan, a message, and a communications strategy...

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Funneling Prospects into the Sales Pipeline

January 21, 2025

Is it a sales funnel or a sales pipeline? While both ideas relate to the journey of each customer to get to contract and beyond,...

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Lucky 13: Why Your Website Needs a Self-Service Portal

December 24, 2024

Over the years, many clients have questioned the need for an integrated customer self-service portal. They believe that their cu...